'The moment everything clicked was during our reflection workshop.' Discover how Guestlogix's global team turned real travel experiences into better product decisions
For a company building the future of travel technology, Guestlogix faced an ironic challenge:their globally distributed team was feeling disconnected from their own transformative vision.With new leadership driving an ambitious direction, they needed more than just anothercorporate retreat—they needed a catalyst for change.
"Our development team was creating solutions for travelers, but the connection between their daily work and our broader mission wasn't clicking," shares Robin, Guestlogix's CEO. "We needed to make our vision tangible."
Enter Flok's strategic event design approach. Rather than defaulting to standard conference rooms and presentations, we crafted "Experience Toronto"—an immersive program that turned team members into travelers, mirroring the very experiences they were working to enhance.
The Strategic Elements:
Each team received personalized welcome packages with their unique traveler personas andmission details. As they navigated Toronto's landmarks, real-time digital support demonstrated the kind of seamless experience Guestlogix strived to create for their own users.
This wasn't just another team building exercise. By strategically designing every element—from location choice to activity flow—the retreat became a powerful catalyst for organizational change. Team members didn't just hear about the company's vision; they lived it.
"The moment everything clicked was during our reflection workshop," notes Robin. "Seeing ourdevelopers connect their code decisions to real traveler pain points they'd just experienced themselves—that was transformative."
The impact extended far beyond the retreat:
Today, Guestlogix teams reference their Toronto experience when making product decisions.What started as a retreat has become a cultural touchstone, demonstrating how strategic event design can transform abstract goals into tangible results.
Learn how Flok's strategic event design can catalyze change in your organization.
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